Виктор Копченков

58 wooden boxes were «parked» in the main Portuguese cities — including the Azores and Madeira. Built to match the 308 size, these boxes were made to entice the curiosity of the people passing by. A hole teased people to peep through it. Inside, a message invited everyone to go to nearest Peugeot dealer, after September 28th.

In order to promote the launching of the new 308, the 4 main Portuguese airports were the stage for three different actions.
A «Travel Agency Driver» was at the arrivals gateway, showing a signboard saying: «308- Get ready for the arrival of the new Peugeot».
Advertising boards on top of the departures/arrivals information screens, with the words «It has arrived! 308″.
Transportation boxes were placed by the luggage belt, with «It has arrived! 308″ printed on it.

As a Teaser to promote the launching of the new Peugeot 308, two vehicle-transport trucks circulated throughout the country, carrying three giant «308″ logotypes, matching the size of the car; and the text «It’s arriving!». The trucks stopped by the Peugeot dealers, enticing the curiosity of those passing by, and creating a rush of «word-of-mouth» about Peugeot’s new car.

Agency: Torke Stunt, Lisbon, Portugal
Tweet